Give it away, it's cheaper in the long run...
Our company used to provide free cans of Coke from a machine for the staff. Last year to save money they decided to charge (a nominal cost of 10p) for each can. That night and for the next week people would queue up with 10p coins and empty out the machine into their bags This was costing the company even more money than before. When asked why they did this staff said if they were paying for the Coke then they'd buy lots and take it all home for their families. It's cheaper than buying it at the local store. When it was free they didn't abuse the privilege and just drank it at work.
The 10p charge was soon dropped.
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