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Tuesday, November 26, 2002

Almond liqueur ads dropped because they smell like cyanide gas...
An advertising campaign that wafted the aroma of almond liqueur through the London Underground has been dropped because the smell is similar to cyanide gas. Amaretto Di Saronno dropped the ads from their £1.5m Christmas marketing campaign after Home Office advice about the threat of terrorist activity.

The scent of the sweet-tasting drink was replicated using aromatherapy oils, but, unfortunately for the manufacturers, cyanide gas also smells of almond, although it's bitter almond.

Jon Evans, the brand manager, said: "The production of aroma is only one element of the campaign, and whilst we regret that Underground passengers will no longer enjoy this aspect, security issues are clearly more important than marketing activity."
[From: The Independent]

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