Have you got an High-Definition (HD) TV? Are you watching HD programs though? According to the latest research from the British Video Association (BVA) more than 6 million Britons think that they are already watching HDTV, completely unaware that they are not connected to the right set-top boxes or Blu-ray disc players that unlock the potential of their brand new HDTVs.
In a study of nearly 10,000 (9,500) respondents commissioned by the BVA, many viewers – over 55% of UK households - revealed that they have spent hundreds or even thousands of pounds on the latest High-Definition TV technology without seemingly having appreciated the experience high definition screens are meant to deliver, even though, in the vast majority of cases, the extra equipment they need is relatively cheap and widely available.
The most surprising finding is that 6.5 million people (1 in 10 of the population) think they are watching high definition content when actually they are not - they are watching Standard Definition (SD). In the survey 28% of people think they can watch movies in high definition with a DVD player when actually a Blu-ray player or a high definition set-top box is needed to do so, and a further 27% believe that an HDTV shows everything in high definition when in fact they need a Blu-ray player to actually view content in the best possible quality.
Mind you, I'm not sure I can always tell the difference between HD and SD. Maybe HD stands for Hardly Different.