O2 sponsors white elephant...
O2 has confirmed it is to sponsor London's most prominent white elephant by renaming The Millennium Dome "The O2". Due to reopen in 2007 it will be a venue for music, shows and sporting events. A spokesman for O2 shrugged off claims that it was sponsoring a monument of ridicule. "This is a bold move," he said, "and is in keeping with our emphasis to back music and entertainment." Let's face it though, at the end of the day it's just a big tent that no-one wants to go to.
How they expect us to take the new Dome seriously and then rename it something as ludicrous as "The O2" is beyond me.
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