I like John Lewis. I really do. Nice products, friendly staff and great service. And let's not forget their motto: "Never Knowlingly Undersold".
But what does that motto mean exactly? I presume it means "we're the cheapest around - as far as we know" or maybe "we'll match the price of any other store" or even "we don't charge over the odds if we can help it"? I wonder. Apparently it means less than it did I year ago.
Why my pondering? Well, I got a quote for recarpeting my flat today. Two quotes actually. Both from John Lewis. The first was for cheap hard wearing carpet throughout the flat and the second was for some additional flooring in a small bathroom with vinyl tiles. And the cost including fitting? £4998 for the carpet and £467 for the vinyl. WHAT?! Am I so out of touch with the price of carpets? I thought it might be getting towards three grand from my back of envelope calculations but not five and half. And I don't even get a deep shag out of it (fnah).
So I think a trip up the road might be in order.