He is undoubtedly a popular person. He obviously has talent as a comedian and presenter. He is well loved my millions.
But... he gets on my tits.
The BBC schedules are peppered with adverts for it:-
“Watch The WHEEEEEEEL!!”
“Spin The WHEEEEEEEEEL!!!”
Not only that but The Wheel itself is dreadful. I can imagine the BBC production meeting, "Look guys, get on to the BBC advert folks. We need to carpet bomb adverts for it across all channels. We've paid a fortune for this format - SO. IT. CAN. NOT. FAIL!"