According to this law, the first digit is 1 about 30% of the time, and larger digits occur as the leading digit with lower and lower frequency, to the point where 9 as a first digit occurs less than 5% of the time. This distribution of first digits is the same as the widths of gridlines on the logarithmic scale. Benford's law also gives the expected distribution for digits beyond the first, which approach a uniform distribution as the digit place goes to the right.
This result has been found to apply to a wide variety of data sets, including electricity bills, street addresses, stock prices, population numbers, death rates, lengths of rivers, physical and mathematical constants, and processes described by power laws (which are very common in nature). It tends to be most accurate when values are distributed across multiple orders of magnitude.
The graph above shows Benford's law for base 10. There is a generalization of the law to numbers expressed in other bases (for example, base 16), and also a generalization to second digits and later digits. It is named after physicist Frank Benford, who stated it in 1938, although it had been previously stated by Simon Newcomb in 1881